L’Oréal Just Introduced Its First Transgender Spokesperson

L'Oréal has just announced its first transgender spokesperson.

After long being criticized for a lack of diversity, the fashion and beauty world continues to take serious strides toward inclusiveness.

Equinox gym featured a cancer survivor and her scars in a recent campaign; Lane Bryant proudly showed off models' stretch-marks; and now the beauty empire is stepping up.

Hari Nef, model and star of hit Amazon show Transparentfeatures in a campaign that premiered during this year's Golden Globes ceremony.

The campaign is a huge move for L'Oréal, but it's not Nef's first time making headlines. Earlier this year, she became the first transgender woman to be the face of a major commercial magazine in the U.K. when she graced the cover of ELLE.

Nef even has her very own 'Because I'm Worth It' campaign. It's nearly a minute long, quite lengthy for a standard ad.

@lorealmakeup #truematch campaign i hate my voice but i love a nude beat for daytime to night

A video posted by Hari Nef (@harinef) on

What's even more refreshing is the fact it's never mentioned that Nef happens to be transgendered (as it shouldn't have to be).

It's simply an ad, featuring a gorgeous model talking about why she loves the product.

Nicely done, L'Oréal.

Want to know what's going on with transgender bathroom laws? Watch our video here: