For some reason, there still exists a stigma around periods. Women still feel the need to tuck a tampon into their sleeve when heading to the work bathroom, and if there's a period stain on your pants, you might as well die from the humiliation.

But really, none of that makes any sense. Periods are a totally normal, healthy part of a woman's body, and there truly is nothing to be ashamed of.

Which is why more and more people are speaking out against the stigma, and striving to make periods a more commonly accepted topic of conversation.

When one Florida mother's daughter started her period, rather than hand her some tampons and pads over a hushed conversation, she made her a cake celebrating the event.

Brooke started her period today & my family is super extra 😂😩 pic.twitter.com/ed14gNrgKf

— Ahhdum (@autumn1shea)

Shelly Lee explained to Buzzfeed that instead of pretending like her daughter Brooke's period didn't exist, the family threw her a party complete with a cake and boxes of period products.

Brooke's cousin Autumn posted pictures to Twitter, which have since gone viral. "This is just a normal thing for our family to do," Autumn said.

Your family sounds great, that kind of support is super important! m/

— Louvelune (@anarschtroumpf)

Kotex is also opening up the period conversation, having launched "The Period Projects." According to their website,

"It’s time to normalize periods and put an end to stigma. That’s why we started The Period Projects, a groundbreaking project series inspired and led by real women who share our passion for change and the belief that a period should never stop you."

A photo posted by U by Kotex (@ubykotex) on Jan 17, 2017 at 1:12pm PST

One of the Project's initiatives is providing period products to homeless women, an often overlooked problem when it comes to homelessness. Since launching, the project has completed 50,257 drives and collected 585,965 period products to shelters across the U.S.

A photo posted by U by Kotex (@ubykotex) on Jan 10, 2017 at 11:15am PST

These honest and lighthearted approaches to periods are a welcome change to the manner in which they are usually discussed, and will hopefully continue to shift our general attitude towards women and their periods.